Are you willing to give unselfishly?

May 23, 2011 | No comments yet

People are by and large unselfish. People want to help others. People are willing to give for others in need.

If in doubt, here’s an inspiring article about an experiment Panera Bread has been doing to test patrons’ willingness to support the down and out. The program has risks, but so far, the benefits have outweighed the drawbacks.

Year later, pay-what-you-want Panera a success

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