Check out an insightful csmonitor.com article on how drug ads sell sickness to promote their products.

The article reports that in the effort of pharmaceutical companies to create new disease markets, they’re frightening people into taking more prescriptions than they may need. “We’re increasingly turning normal people into patients,” said Dr. Lisa M. Schwartz of the Dartmouth Medical School. “The ordinary experiences of life become a diagnosis, which makes healthy people feel like they’re sick.”

Here’s another interesting development I didn’t realize:

“…more than 200 medical school professors recently called for an end to prescription drug ads….” This is cool!

We may have healthier airwaves yet!